In an increasingly competitive environment, the manner in which a product is packaged can heavily influence consumers’ opinions on that product. Packaging has transformed from a simple box to being used as both a means of identifying the brand and marketing tool, to creating an overall experience for the consumer using the product itself. From small business owners building eCommerce stores to established branding’s retail companies’, investing in quality, flexible packaging options will dramatically impact how potential customers relate to and interact with their products.
What Is Custom Packaging?
When we talk about custom packaging, we mean package designs specifically designed with the dimensions of a Brand’s product, the Brand’s Style, and Brand Identity. Instead of having to use one packaging solution that works for all, the use of custom solutions gives total control over things like structure, printing, materials and finishes.
In an increasingly unique marketplace and world where consumers place value on the experience of purchasing, companies like Inbox Group allow Brands to create their own unique packaging by creating functional and visually appealing designs. The possibilities to earn shelf space and protect merchandise by the utilization of custom packaging are virtually limitless; from the time of design until it reaches the consumer.
Advantages of Custom Packaging
The following are the primary advantages of implementing a custom package:
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Your customers will identify your product through your custom packaging materials. Your custom packaging becomes your “brand signature,” and customers can associate your packages with your business.
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Custom packaging means your stuff fits just right, so things don’t break during shipping.
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It also helps to cut down on trash and makes storage easier, which can save you money on shipping later.
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You can even print messages, logos, or QR codes on the packaging to help people notice your product.
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Making packaging from recyclable stuff is good for the planet.
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Cool unboxing experiences make customers happier. They might even share it on social media and get you some free advertising.
Besides all of this, there are lots of ways to figure out what works best for your business, depending on how big your products are, what kind of brand you’re going for, and what kind of business you’re in.
Types of Custom Packaging
Here’s some types you can pick:
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Mailer boxes with your own art
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Nice gift boxes
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Shipping boxes
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Folding boxes for light things
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Foam, card, or pulp inserts
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Custom labels, sleeves, tape
Custom pack is low cost and can do lots of things. So it’s great for stores, makeup, drugs, ware, food, and all stores.
Factors to Consider When Selecting Packaging
When selecting packaging solutions, keep these factors in mind:
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The fragility/weight of your product
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The amount of storage space and supply chain requirements you have in place
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The desired brand colour, style, and artwork
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The environmental sustainability of the materials you are using
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Your budget and ordering volume
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Where you want to take your business/customer experience in the future
A knowledgeable supplier will help you identify a custom packaging solution that is functional, scalable, and visually representative of your brand identity.
Custom Packaging for E-commerce
Packaging serves multiple purposes in the world of e-commerce, which continues to be the fastest growing retail sector. By protecting a product from damage while in transit, attracting new customers, and delivering memorable experiences through delight; custom packaging provides:
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Reduced damage that occurs during transit
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A perceived higher value for the product
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Minimized customer returns
Unboxing videos are super popular on social media, so getting stuff delivered is now like opening a gift.
Because of all the unboxing videos, packaging is a big way brands get talked about.
Eco-Friendly Packaging Options
Eco-friendly packaging isn’t just a fad anymore; it’s how brands show what they’re about. Some greener choices for packaging are:
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Cardboard that’s already been used
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Compostable and biodegradable options
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Minimalist designs
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Inks that are less damaging to the environment as well as less toxic glues
Brands incorporate these eco-friendly alternatives to enhance customer loyalty and demonstrate a sense of responsibility to the environment.
Reasons to Work with a Professional Packaging Provider
A professional packaging supplier provides you with many advantages, including:
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Higher quality printing and structural integrity
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More economical creation of custom packaging solutions that abide by industry standards
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Clarity on your product and your brand goals and direction from mind to life.
Summary
Custom boxes do not just keep your things safe ; they are part of your sell ; they get your people to buy ; they show what your brand is all about. Picking the right stuff, design, and company to make your boxes can make your product seem the one to buy and keep your customers close. Let Inbox Group help you create great custom packaging that makes your product stand out and shows off your brand.
