MarkNtel Advisors recently published a detailed industry analysis of the Vietnam Cosmetics. The report covers growth trends, geographical marketing strategies, challenges, opportunities, and drivers influencing the market.
Vietnam Cosmetics Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2030
The Vietnam Cosmetics Market size was valued at around USD 2.5 billion in 2024 and is projected to reach USD 3.2 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 4.2% during the forecast period, i.e., 2025-30.
What are the major Driver the Global Vietnam Cosmetics industry?
Rising E-Commerce Driving Market Growth – The Vietnamese cosmetics sector is booming due to various e-commerce platforms like Lazada, Shopee, and Tiki. The beauty market among the five major platforms reached a total revenue of USD 1.49 billion in 2023, with approximately 341 million products sold online, representing a growth of more than 50% as compared to 2022. The convenience, variety, and competitive prices of e-commerce platforms attract Vietnamese consumers toward purchasing cosmetics online, creating ample chances for companies which drive their demand exponentially. Also, e-commerce sales contributed to the overall market by 20.2% in 2024 and could reach 24% by 2027. This brings in various opportunities for the companies to expand their product and customer base. Global beauty trends exposure from digital platforms makes customers a little more willing to try new things, which benefits both international and local brands in terms of increased audience and market growth.
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What segments define the Vietnam Cosmetics from 2025 to 2030? How do these segments contribute to market dynamics and growth?
- By Category
- Conventional- Market Size & Forecast 2020-2030, USD Million
- Organic- Market Size & Forecast 2020-2030, USD Million
- By Product Type
- Skin and Sun Care Products- Market Size & Forecast 2020-2030, USD Million
- Hair Care Products- Market Size & Forecast 2020-2030, USD Million
- Deodorants and Fragrances- Market Size & Forecast 2020-2030, USD Million
- Makeup and Color Cosmetics- Market Size & Forecast 2020-2030, USD Million
- Others
According to report, The Sun and Skin Care Products segment leads the industry with a 43% market share.
- By Gender
- Men- Market Size & Forecast 2020-2030, USD Million
- Women- Market Size & Forecast 2020-2030, USD Million
- Unisex- Market Size & Forecast 2020-2030, USD Million
According to report, Based on Gender, the Women segment leads the Vietnam Cosmetics Market. It holds approx. 75% of the total market share.
- By Distribution Channel
- Supermarkets and Hypermarkets- Market Size & Forecast 2020-2030, USD Million
- Specialty Stores- Market Size & Forecast 2020-2030, USD Million
- Pharmacies- Market Size & Forecast 2020-2030, USD Million
- Online Stores- Market Size & Forecast 2020-2030, USD Million
- Others
Explore the Complete Vietnam Cosmetics Analysis Report –
https://www.marknteladvisors.com/research-library/vietnam-cosmetics-market.html
Geographical Analysis: Vietnam Cosmetics
- By Region
- Northern
- Southern
- Central
Vietnam Cosmetics Share & Competitive Landscape:
The Vietnam Cosmetics Market is characterized by intense competition, with several key players driving growth through innovation, market expansion, and strategic investments. The competitive landscape provides valuable insights into the industry’s leading companies, highlighting their strengths, financial performance, and market influence.
Leading Companies in the Vietnam Cosmetics are:
- L’Oréal Vietnam Co., Ltd.
- Unilever Vietnam International Company Limited
- Estee Lauder (Vietnam) Limited
- Beiersdorf Vietnam Co., Ltd.
- Procter & Gamble Vietnam Company Limited
- Shiseido Cosmetics Vietnam Co., Ltd.
- Marico Limited
- Chanel, Inc.
- MON Trading Co., Ltd. (Vedette)
- YLV Company Limited (The Skinna)
- Amore Pacific Vietnam
- Cocoon
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Global Vietnam Cosmetics Industry Recent Developments
- August 2024: Estée Lauder (Vietnam) Limited Cosmetics joined forces with IPP Travel Retail to open the first duty-paid boutique at Noi Bai International Airport, which will showcase the beauty house’s key brands.
- April 2024: Shiseido Cosmetics Vietnam Co,’s parent company Shiseido found various opportunities for growth in Vietnam, India & Thailand and has set its sights on expansion in these markets.
Questions Addressed in this Study
1.What factors are driving the Vietnam Cosmetics growth?
2.How is the Vietnam Cosmetics expected to grow over the next five years?
3.What are the key insights into the current trends in the Vietnam Cosmetics?
4.What is the current size of the Vietnam Cosmetics, and how is it projected to change in the future?
6.What is the future outlook for the Vietnam Cosmetics in terms of technological advancements and market expansion?
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Why MarkNtel Advisors?
MarkNtel Advisors is a leading research, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.
Our specialization in niche industries informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 15 diverse industrial verticals.
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