In today’s competitive digital world, even small technical issues can affect your website’s visibility and user experience. Broken links, crawl errors, and technical glitches are not just annoying they can cost you valuable traffic and sales. That’s where a technical SEO agency steps in to help. A digital marketing agency for small business doesn’t just focus on social media or ads; it also ensures that your website performs flawlessly behind the scenes. Fixing broken links and errors is one of the most crucial steps in optimizing your website for both users and search engines.
1. Why Broken Links and Errors Matter
Broken links lead users to dead ends, usually resulting in a “404 Page Not Found” message. These errors not only frustrate visitors but also hurt your SEO rankings. Search engines view broken links as a sign of poor maintenance or low-quality user experience. If your website has internal or external links that don’t work, search engines may struggle to crawl your pages effectively. A technical SEO agency can identify and fix these problems to ensure your site remains healthy and search-friendly.
2. Website Audit and Error Detection
The first step a technical SEO expert takes is conducting a detailed website audit. They use advanced tools like Google Search Console, Screaming Frog, or Ahrefs to scan your entire website for broken links, missing pages, and server errors.
During this audit, they also check for:
-
404 and 500 errors
-
Redirect loops
-
Improper canonical tags
-
Broken images or missing resources
A digital marketing agency for small business ensures that these audits are comprehensive but affordable, making technical SEO accessible even to startups.
3. Fixing Internal and External Broken Links
Once the issues are identified, the agency starts fixing them systematically:
-
Internal Links: They update outdated URLs or redirect old pages to new, relevant ones.
-
External Links: If you’ve linked to other websites that are now down or removed, they find updated versions or replace them with new authoritative sources.
This process improves user experience and ensures that visitors can smoothly navigate your website without hitting errors.
4. Handling Redirects and Crawl Issues
A professional technical SEO agency sets up 301 redirects for permanently moved pages. This ensures that search engines understand where the new content is and that your SEO value is preserved. They also handle crawl errors by updating the sitemap and robots.txt file — guiding search engines to crawl your site more efficiently. This helps in maintaining strong indexing and ranking performance.
5. Improving Content and Link Quality
After fixing broken links, agencies also look at your overall content structure. They often collaborate with teams providing content marketing services to refresh outdated content, fix anchor text issues, and build new, high-quality backlinks. The result? A well-structured, fast, and SEO-optimized website that performs better in search results and provides an excellent user experience.
6. Ongoing Monitoring and Maintenance
Fixing errors isn’t a one-time task. A technical SEO agency monitors your website regularly to detect and fix any new issues as they arise. They provide monthly reports showing improvements in crawl stats, link health, and ranking performance — giving you a clear view of progress.
Conclusion
Broken links and technical errors can silently damage your website’s reputation and rankings. By partnering with a skilled technical SEO agency, you ensure that every aspect of your site from content to technical health is optimized for success. Whether you’re a startup or a growing brand, investing in a digital marketing agency for small business that also offers content marketing services can give your business a long-term competitive edge. After all, a technically strong website is the foundation of online growth.
