There is digital marketing which is fast. You are doing social media one minute and voice search optimizing the next. It is easy to forget about the already available assets such as PDFs with all these channels to handle. The websites frequently carry marketing materials, product catalogs, company reports, sales brochures, and these are usually downloadable files and do not provide much more than the simple task of reading documents. However, what will you do if you could turn those plain PDFs into effective marketing tools? Flipbook software comes in at this point. You can optimize your search engine (SEO) and increase the visibility of your brand online by transforming your static documents into interactive web-friendly flipbooks.
The way Flipbooks improve SEO and Brands Visibility
Flipbooks convert your current PDF files into interactive, HTML5-based publications, which might be viewed straight in a web browser. The benefits that this conversion process opens the door to are numerous, and this directly affects your SEO as well as your brand presence.
Search Engine Optimization
Lack of search engine indexing and crawling of their contents is one of the largest drawbacks of the traditional PDFs. Uploading a PDF to your site, the search engines such as Google may notice the name of the file, but are usually unable to read the text, links, and images inside the file. This is because the useful content that you have crafted is mostly hidden to a search query.
Flipbook software addresses this issue because it converts the PDF to HTML5. Additionally, you are also able to add meta titles, meta descriptions as well as alt texts of images.
As an illustration, using a product catalog of an office furniture that is environmentally friendly, a regular PDF version may fail to appear in search results to use that term. But when turned into a flipbook, Google is able to index the product descriptions, the product titles, and the image alt text and your catalog is able to rank in that particular keyword and get specific organic traffic to your site.
Delay reduction User Engagement and Dwell Time
Search engines are not only concerned about key words, they are also very keen to user behavior rates. Dwell time (length of time spent on your page) and bounce rate (percentage of people that leave your page after looking at one page) are two of the most crucial measures. Long dwell time and low bouncing rates are indicative to search engines that the content you have is valuable and interesting and this could increase your ranks.
Flipbooks are more exciting to use than dull PDFs. Their interactive capabilities motivate the users to give more time to your content. Readers can:
- Swipe the pages in a single real-like movement, which copies a printed document
- Click on embedded links to visit product pages or other pertinent articles
- See videos directly in the paper
- Enlarge HD images by zooming
This user engagement will have them spending more time on your page and Google will take this as a good sign, which will boost your search engine ranking. Visitors are not attracted by a simple download of a file that will leave your site; it takes them to an interactive and engaging experience.
Creation of Good-quality Backlinks
An off-page SEO would rely on backlinks that are links of other websites to yours. They are taken as votes of confidence which give signals to search engines that your content is trustworthy & authoritative. It is however hard to get other sites to link to a typical PDF. They are not user friendly and shareable, and their user experience is clunky.
On the other hand, flipbooks are very shareable. It is easy to publish them in a blog, share them on social media, or even send them directly through email. Other bloggers, journalists and partners in the industry would find it easier to use your flipbook as a resource because it offers them a better user experience.
Suppose that you have released a detailed industry report in the form of a flipbook. A trading publication may write a summary of your results and place your flipbook on their web site. This does not only generate referral traffic but also generates a valuable backlink which builds up the authority of your site.
Understanding More about the Audience with Analytics
Marketing is dependent on facts. You should know your audience, what they like with your content and how they relate to your brand. Although you will be able to monitor PDF downloads, such a statistic will provide you with minimal idea of actual interaction. You do not know whether people read the document, which pages they visited, or which links they had to follow.
The vast majority of flipbook software has in-built analytics or can be connected with software such as Google Analytics. This aids you to trace a plethora of data including:
- The total visitors and unique visitors
- Average time spent reading
- Most popular pages
- Clicks on particular links and videos
- Location of your readers
These lessons would be invaluable when it comes to perfecting your content strategy. In case you notice that readers are taking much time on a specific item within your portfolio, you can develop a special blog post on the same. When one of your annual report chapters has the highest number of views, you may develop on that matter in a webinar.
Enhancing Brand Recognition and Strength
It is not just a logo that is your brand. It is the familiar appearance, feel and tone that the audience learns and enables them to trust. The Flipbook software will enable you to customize your publications in every way that suits your brand. You can:
- Add your company logo
- Apply the color scheme and fonts of your brand
- Create a unique interface & background
- Custom domain URL flipbook
Conclusion
In an online environment, it is important to extract maximum value out of all content. With a straightforward conversion of your PDFs into interactive flipbooks, you would gain immensely in terms of SEO benefits and be able to increase the presence of your brand online. With the help of flipbook software, you can increase your discovery to search engines, will add more goodness to your content to encourage users, and your marketing strategy needs it.
When you need a cheap method to enhance the performance of your site and to give a better user experience, then it is time to go out of the stagnant PDF. Discover how PageTurnPro flipbook software can convert your documents into dynamic items that would attract traffic, leads and a better brand.
