In the ever-evolving world of streetwear, few brands manage to stay authentic to their roots while making a significant cultural impact. Born X Raised, a Los Angeles-based streetwear label, has done just that. More than just a fashion brand, Born X Raised represents a lifestyle, a community, and a statement of identity. Through bold designs and a deep connection to its origins, the brand has carved out a unique place in street fashion.
The Origins of Born X Raised
Bornxraised hoodie was founded in 2013 by Chris “Spanto” Printup and Alex “2Tone” Erdmann. What began as a passion project quickly transformed into a powerful voice within the streetwear landscape. The brand was conceived as a reaction to the changing culture of Los Angeles, particularly the gentrification that was displacing long-standing communities and changing the city’s character. Born X Raised emerged as a form of resistance—a way to preserve the culture, language, and identity of those being pushed out.
From the start, Spanto and 2Tone wanted their brand to be more than just clothing. It was about representing a place and a people. The name itself, “Born X Raised,” speaks to a deep connection to one’s home and roots. The X symbolizes resistance and the struggle that comes with holding onto your identity in a rapidly changing environment.
Design Language and Aesthetic
One of the defining features of Born X Raised is its visual identity. The brand’s designs often include gothic fonts, aggressive slogans, and iconography that references Los Angeles culture—from lowriders to tattoo-inspired art. This bold visual language communicates a sense of defiance and pride. Each piece tells a story, whether it’s a nod to a particular neighborhood, a commentary on social issues, or a tribute to the people who shaped LA culture.
Born X Raised has been unapologetic in its approach. While some streetwear brands lean toward mass appeal, Born X Raised has remained fiercely loyal to its vision. This commitment to authenticity is a major part of why the brand resonates so deeply with its audience.
Cultural Significance
What sets Born X Raised apart from many other streetwear labels is its deep connection to community and culture. The brand is deeply tied to Los Angeles, but its message has universal appeal. It speaks to anyone who has ever felt displaced or overlooked, and it honors those who remain loyal to their communities despite hardship.
Spanto, who passed away in 2023 after a battle with cancer, was the heart and soul of the brand. His vision and personal experiences shaped Born X Raised into what it is today. His commitment to the culture never wavered, and that authenticity shines through in every collection. Even after his passing, the brand continues to carry his spirit forward.
Collaborations and Influence
Over the years, Born X Raised has collaborated with some of the biggest names in fashion and entertainment. From working with Nike and Converse to partnering with the Los Angeles Dodgers, the brand has consistently brought its unique style to the forefront of mainstream culture—without ever compromising its identity.
These collaborations have allowed Born X Raised to reach a wider audience, but they’ve also served as a platform to showcase LA culture on a global stage. Each partnership feels deliberate, chosen not just for commercial value, but for cultural alignment.
Despite its growing influence, the brand has never strayed far from its roots. That’s part of what makes each collaboration so impactful. When Born X Raised teams up with a larger brand or celebrity, it’s never about selling out—it’s about leveling up while still holding onto the essence of where it all began.
Streetwear with Substance
In a fashion world often criticized for being shallow or trend-driven, Born X Raised stands out for having real substance. The brand doesn’t just sell clothes—it tells stories. Many of its collections address issues like gentrification, police brutality, and cultural erasure. By using fashion as a form of activism, Born X Raised has turned streetwear into a tool for social commentary.
The brand’s authenticity has earned it a loyal following not just in Los Angeles, but around the world. It resonates with people who see their own stories reflected in its designs. That emotional connection is powerful, and it’s a big part of what has helped the brand grow organically.
Challenges and Resilience
Like any brand with a message, Born X Raised has faced its share of challenges. The passing of Spanto was a major loss—not just for the brand, but for the culture at large. But the team behind Born X Raised has remained resilient, continuing to honor his vision with every new release.
The brand’s journey is a testament to what can be achieved with purpose, passion, and persistence. From its early days of screen printing shirts in garages to becoming a global name in streetwear, Born X Raised has always done things its own way.
The Future of Born X Raised
Looking ahead, the future of Born X Raised appears promising. The brand shows no signs of slowing down. With a growing international fan base, continued collaborations, and a strong foundation in storytelling, it’s well-positioned to remain a powerful voice in streetwear for years to come.
More than just following trends, Born X Raised has proven its ability to shape them. As streetwear continues to evolve, brands that remain grounded in authenticity and cultural relevance will continue to thrive—and Born X Raised is a perfect example of that.
Conclusion
Born X Raised is more than just a fashion label—it’s a cultural movement. Born out of the streets of Los Angeles and rooted in community, the brand has stayed true to its mission of honoring identity, resisting erasure, and speaking truth through design. It’s rare to see a brand that balances artistic vision, social commentary, and community engagement as seamlessly as Born X Raised does.
In a world where authenticity is often lost in the pursuit of popularity, Born X Raised remains a beacon for those who value culture, history, and staying true to one’s roots. Whether you’re wearing one of their iconic tees or simply following the story, you’re part of something bigger—something real. And that’s what makes Born X Raised not just a brand, but a legacy.
