In the fast-paced world of fashion, trends come and go like passing seasons. But every now and then, a brand emerges that doesn’t just follow the wave—it creates one. Born X Raised is one of those rare brands. More than just a streetwear label, Born X Raised represents a way of life, a deep connection to community, and a fearless voice for cultural preservation. Rooted in the heart of Los Angeles, Born X Raised has evolved from a local homage into a national and even global conversation.
The Origins: A Tribute to a Changing City
Born X Raised was founded in 2013 by Chris “Spanto” Printup and Alex “2Tone” Erdmann. The two Los Angeles natives weren’t trying to chase fashion fame. Instead, they were creating something personal, something that reflected the gritty, vibrant culture of the LA they grew up in—a city that was rapidly changing before their eyes.
At its core, Born X Raised was built as a reaction to the gentrification sweeping through LA neighborhoods. Longtime residents were being priced out, and with them, local traditions, stories, and histories were at risk of being erased. Born X Raised became a vehicle to speak on behalf of those forgotten voices and neighborhoods. The brand’s name itself captures that pride—born and raised in LA, never forgetting where you come from.
The Voice of Authenticity
What makes Born X Raised stand out is its unapologetic authenticity. The brand isn’t trying to appeal to everyone. It’s raw, real, and deeply personal. From bold slogans to provocative designs, Born X Raised doesn’t shy away from uncomfortable truths. Instead, it embraces them, using fashion as a form of protest, remembrance, and celebration.
Their collections often reference LA subcultures, gang history, Native heritage, and working-class pride. In doing so, they’ve managed to strike a powerful balance between storytelling and style. This authenticity has resonated not just with locals, but with people around the world who see their own stories reflected in the brand’s message.
Cultural Respect and Representation
One of the most important aspects of Bornxraised hoodie is its commitment to cultural respect and accurate representation. Spanto, who was of Native American descent, made it a point to represent his background honestly and with care. Rather than appropriating culture, the brand uplifts it, using the platform to honor roots and educate outsiders.
This is part of what has earned Born X Raised such fierce loyalty. It doesn’t water down its identity for mass appeal. It speaks directly to the people it was made for, and if others connect with it along the way, that’s a bonus—not the goal.
Collaborations That Make Sense
Born X Raised has engaged in several high-profile collaborations over the years, but unlike many brands chasing hype, each partnership is grounded in meaning. Whether it’s working with the Los Angeles Dodgers or Nike, Born X Raised ensures that any collab aligns with its ethos.
Their 2023 collaboration with Nike, for example, wasn’t just a fashion release—it was a tribute to Spanto’s legacy. The shoes and apparel carried messages of cultural pride and remembrance, and the drops were more than limited-edition collectibles—they were statements.
Fashion With a Conscience
In a world dominated by fast fashion and mass production, Born X Raised has taken a different route. Their releases are often limited and focused on quality rather than quantity. This approach not only keeps the brand exclusive but also aligns with their mission of intentional storytelling.
Every piece feels like it belongs to a bigger picture. Whether it’s a t-shirt with an aggressive slogan or a jacket lined with artwork, there’s always a message behind the fabric. The garments aren’t just meant to be worn—they’re meant to be understood.
The Impact of Spanto
Tragically, co-founder Spanto passed away in 2023, but his legacy lives on through every stitch and design the brand releases. He wasn’t just a designer—he was a community leader, a cultural historian, and a survivor. Diagnosed with cancer early in the brand’s life, Spanto continued pushing forward, using his battle as further motivation to build something lasting.
His influence can still be felt in the way Born X Raised operates. The brand remains committed to staying true to his vision: building something that reflects the real LA, supports local people, and speaks from the heart.
From LA to the World
What started in the neighborhoods of Los Angeles has now reached far beyond city limits. Born X Raised has become a symbol of pride for people in communities everywhere who feel overlooked, misunderstood, or erased by modern society. It’s a flag for the underrepresented and a reminder that your background isn’t a barrier—it’s your strength.
As more people discover the brand, they’re not just buying clothes—they’re joining a movement. And that’s the real power of Born X Raised. It invites you to look inward, remember where you came from, and wear your story with pride.
Staying True in a Changing Industry
The fashion industry is full of brands that lose their identity in the chase for profit. Born X Raised has resisted that temptation at every turn. Even as their popularity has grown, they’ve stayed grounded. Their message hasn’t changed. Their designs haven’t been diluted. And their purpose remains crystal clear.
That kind of consistency is rare, and it’s part of why they continue to thrive. People aren’t just customers—they’re part of a community. That emotional connection is something money can’t buy.
What’s Next for Born X Raised?
With Spanto’s legacy in mind, the future of Born X Raised looks both inspiring and uncertain. The brand has an opportunity to build on what was created while staying fiercely loyal to its roots. Fans can expect more collaborations, more storytelling, and more moments that blend fashion with deeper meaning.
