Simple PDF files and dull brochures are no longer doing it. Your prospective customers will demand interactive, engaging content that will attract their attention and lead them to conversion. Digital flipbook software converts your standard documents into motion page flipping tools that does not only impress the visitors but also proactively create leads to your business.
Digital flipbooks will provide a more fulfilling reading experience and keep the prospects reading longer as opposed to the traditional PDF which is just another inactive object on the site. This protracted interaction is directly translated into increased chances of acquiring the contact details and developing the potential customers using your sales funnel.
Convert Documents into Lead Magnets
Digital flipbooks have an advantage of transforming passive material into active lead generating tools. With the interactive feature incorporated in every section of your flipbook, you have a variety of touchpoints to collect information of your visitors.
Include strategic lead capture forms at the main points in your content. Put in place forms of contact after convincing sections, or in front of exclusive content or at transition points. That is not as obtrusive as aggressive pop-ups but still takes the leads when they are at the highest level of interest.
Have calls-to-action that the reader can click through to take them to landing pages, product demos or consultation bookings. Make such buttons graphically different and action-driven with such phrases as Schedule Your Free Consultation or Get Your Custom Quote.
Embed video clips to improve engagement & reliability. Demonstrations or testimonials of the product or a behind-the-scenes shot keep the reader on the page longer, which increases the probability of giving them contact details.
Track Reader Behavior to Improve Following up
A majority of the digital flipbook software platforms offer comprehensive analytics, which includes precise information on how the prospects engage with your content. This information will be priceless in qualification of leads and follow-up.
Research reading patterns to see which parts are the most interesting. When all the prospects keep quitting at your pricing page or take additional time to read certain descriptions of your services, then your sales team will have known what to talk about in the follow-up discussions.
Installed engagement triggers that will automatically record leads depending on the behavior of the reader! As an illustration, you can automatically add to specific email sequences visitors who read more than 75% of your flipbook or who come back more than once.
Optimize your placement of lead capture by use of heat mapping data. Provided that some pages are more paid attention to, place your best calls-to-action on the high-engagement pages.
Connect with Your Marketing Programs
Digital flipbooks are most effective when they are integrated with your larger lead generation system. Majority of the platforms are compatible with mainstream CRM systems and email marketing.
Link with your CRM and create new leads automatically (with source information). Whenever a person completes a form in your flipbook, those details are directly downloaded into your sales pipeline that contains details about what that person was most interested in.
Send electronic mail triggers on digital flipbook engagements. Emails with related offers or further materials can be sent to readers who took the time to read a particular section.
Retarget used social media advertisement to engage the visitors. Flipbook apps can also be connected to Facebook Pixel and Google Analytics and you can create custom audiences of individuals who spent a lot of time on your content.
Maximize Mobile Lead Generation
Most of your prospects will come across your flipbook on mobile devices and you should make sure that your lead capture strategy performs perfectly in all the screen sizes.
Use mobile friendly forms with limited number of required fields. Slight screens have long contact forms that are frustrating to the users and decrease the conversion rates. Pick the basics namely name and email first.
Calls-to-action are placed in a highly visible position where mobile users would find it easy to tap. When putting relevant buttons, do not keep them close to page edges as they are easily activated during scrolling.
Performs a regular test loading. Slow loading flipbooks on mobile result in negative first impressions and increased bounce rates which minimize your lead generation capacity.
Conclusion
Flipbook software, which is available digitally, converts dead content into effective lead generation machines. This will dramatically increase the number of leads and their quality by designing interactive experiences that make prospects spend more time and enter their information at the best time possible.
It is all about how you implement strategies, or comprehending the process that your audience goes through with your material, and delivering the correct calls-to-action at the points of maximum attention. Digital flipbooks will be among your best assets when integrated with the appropriate tracking and follow-up strategies in getting casual visitors into qualified prospects.
Need to increase your lead generation? Select a digital flipbook software provider that can be linked with the tools already in use in marketing and begin changing your content into conversion-oriented experiences.
A fine flipbook software option is PageTurnPro flipbook software. Take its 15-day free trial today!
